"Unlimited Sending" refers to a software licensing model where the platform does not cap your volume, but it does not override the physical "Throttling Limits" imposed by email service providers (ESPs) like Google, Outlook, or Amazon SES. While an "Unlim ...
Managing Multiple Sender Identities: The Secret to Inbox Placement
Sender Identity Management is the strategic practice of distributing email volume across dozens of distinct "From" addresses and domains to dilute reputation risk. By treating each inbox as an independent node in a network rather than a single channel, h ...
The Mathematics of Cold Email: Calculating ROI on Unlimited Campaigns
Cold email ROI (Return on Investment) is the financial ratio that measures the revenue generated from outbound campaigns relative to the cost of infrastructure (domains, software, data). Unlike paid advertising, where costs scale linearly with traffic (C ...
How to Scale from 50 to 5,000 Emails a Day (Safely)
Safe email scaling is the algorithmic process of gradually increasing outgoing email volume by 10-20% daily across a decentralized network of inboxes, rather than a single domain, to avoid triggering spam filters. This "ramp-up" strategy builds sender re ...
Unlimited vs. Per-Seat Pricing: Why Usage-Based Email Tools Are Dying
Usage-based pricing (per-seat or per-email) is a legacy SaaS billing model where costs increase linearly with scale, punishing high-volume senders. In contrast, the "Unlimited" model separates software fees from infrastructure costs (BYO-SMTP), allowing ...
The Guide to High-Volume Cold Email: How to Send 100k+ Emails/Month Without Getting Banned
High-volume cold email (100k+/month) is the strategic execution of mass outreach that utilizes a decentralized infrastructure of 50–100+ sender identities, rotated IPs, and "unlimited" sending platforms to bypass traditional provider volume caps. Unlike ...





